Case Study

California based Software company making an impact with sales pipeline acceleration program.

Client : California based Software Solutions Provider

One of the leading Software Solutions Provider headquartered in the state of California, who belongs to highly competitive business space, wanted a reliable Lead Generation Services provider to create an ongoing aggressive SQL pipeline and accelerate sales cycle.

They were looking for an agency who can not only help them externally but also help their internal sales team to boost their performance.


Zinoit had a brief discussion with the client’s sales team to understand the challenges they had and created a lead generation strategy, execution planed proposed their Appointment setting – Pay for performance model.

Strategy applied:

Zinoit bagged the campaign RFP due to its competitive pay per appointment pricing and pure pay for performance standards.

After certain negotiations Zinoit was awarded a certain amount of client’s sales and marketing budget to execute the program and deliver 200 appointments within Q2 and Q3


helped client identify which areas and verticals should be prioritized and was able to penetrate the market within a short TAT.

Client was unable to tap and reach out to competitor’s markets and prospects due to lack of availability of proper install base data. This is where Zinoit’s massive install base data came to aid


Zinoit was able to generate significant appointments and dialogs leading to a superior ROI on sales.

  • 200 appointments delivered
  • 55 prospective company contacts requested information and their information was processed in client’s CRM to be further nurtured by the lead development team.
  • 20% increase in sales conversions.

  • Updated database for the client’s sales team for future sales energies and outreach.


Zinoit is a Technology focused multi-channel demand generation & marketing company backed by professionals who live and breathe B2B marketing.

Experts in Appointment Setting, Lead Generation, Data enrichment services and Digital marketing