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Tips To Improve Your Email Click-Throughs And Open Rate

Digital Marketing
Email Marketing

Getting people to open the email is the dream of every marketer. It allows them to explain their brand or the new offer they are carrying.  According to experts at Zinoit, if a marketer cannot get the audience to open and read the email, they will experience low click through and open rate. This is not good for the business.

So how then does a business improve its email click-through rate? It is simple; you can improve your email click-through rate by having strong CTAs, alluring hyperlinks as well as compelling images.

Note that the result of an email marketing campaign is to improve the click-through rate.  So it may be necessary to concentrate on your customer and focus on what they would like to see in the emails they receive.  Here are some of the things you should do to improve your click-through rate. 

1. Have a strong subject line

Having a strong subject line increases the chance of having the email opened and read. Also, it is an important factor that determines whether you earn trust or have the mail placed in the junk folder. So ensure to choose the words carefully, and keep them short and to the point.  Also, make the message concise so that it can be read on the go.

2. Maintain the brand standard

The way the email is designed and crafted should leave the audience feeling happy. Have a template that defines your brand standard. Besides, ensure that it is strategically structured and fits your wider marketing picture. The fonts, the images and the logos that you use should be similar to those used in other marketing channels. Also, ensure that your email is responsive and capable of being viewed across a variety of devices.

Studies show that the attention span of an average adult is 8 seconds. So make use of these few seconds to ensure that your subscriber is hooked. But this should be done without overwhelming them. Personalization and customization of the email are some of the important things you should not take for granted.

3. Identify your subscriber’s interest

Subscribers receive many emails. Unfortunately, most if not all of these emails jostle for their attention. So they delete anything they consider irrelevant. Therefore, as a marketer, you must ensure that your content is relevant and interesting.  But this is only possible if you are aware of the subscriber’s interest.

To succeed here, you must collect data about your subscriber and determine important aspects that make them get interested in what you do. The name, the industry they are in and their interests are some of the things you must have in mind.

4. Experiment

The only way you can increase your click-through rate is by doing things that excite your targeted audience. It means that you must be prepared to experiment. Here, it may require that you sent different variations of emails to segmented groups of subscribers and analyze the results. Test the subject lines, the call to action, images, content order, and other features. Once you establish your prospect's favorites, include the aspects in the emails you send out.

5. Automate your activities

After you successfully learn about your targeted audience, design a strategy that can help your brand rip the most from them. Maybe you will need to automate your effort. Schedule virtual meetings; celebrate important days such as Christmas and holidays by sending them messages.

Final thoughts

Of course, there are plenty of things you can do to increase the rate of click-through and opening of your emails. However, according to Zinoit experts, you must ensure that each email offers a solution to the subscriber.